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Behind the brand

hey there, it’s nice to meet you - i’m eloise

I’m a former human rights lawyer turned personal trainer, yoga teacher, and nutrition coach. 

I thought law was my dream job. But then I discovered a passion for helping people live longer, happier, healthier lives. Now I work to help woman create healthy relationships with food and exercise and finally become  the happiest, healthiest and fittest version of themselves!

Helping women become the confident, empowered, and strong af women they were meant to be since 2016

what More Than Phine is all about 

exercise is meant to feel good!

Your approach to health and fitness shouldn’t make you feel miserable and obsessed. What you eat, how you move, and how you think about wellness should all be enhancing your life, not making you obsessed, isolated, and miserable. At More Than Phine we are all about looking after yourself, fuelling your body to support your workouts, and training intelligently to work in sync with your female hormones. Sound good? Click the button below to learn more. 


we believe

Everyone has an inner atlete just waiting to get fitter, faster, & stronger 

women are not small men – we need to stop training like we are! sync with your cycle and train like a woman

you don’t need to track everything you eat, miss out on social events, or cut out whole food groups to get results


the > Phine foundations of health



Movement is medicine! This is to just about working out in the gym, it’s also about finding more ways to incorporate movement into your everyday life. 



Good nutrition is so important to support your training. This is not about calorie cutting or restrictions, it is about healing your relationship with food and learning to eat in a way that makes you feel good. 


sleep & recovery

Train hard, recover hard! Sleep and recovery are so important, this is where your body really changes. 


stress & mindset

This is where the magic happens! Working on your stress management and mindset is the key to getting lasting results. 


L3 Personal Trainer 

500hr Yoga Teacher

Student Physiotherapist

Sports masseuse 

how can I help you?

If you’re ready to finally get off the diet and exercise rollercoaster and actually create life-long habits that bring about real change, then get in touch!